New Hand LG Black Label Series Will Be Launched Early 2007

LONDON, UK-/August 1, 2006 - Wi-Fi Technology News/- LG Electronics, a worldwide technology leader in mobile communications, has announced that a new handset within the Black Label Series will be launched early in 2007. At this time, details surrounding the new handset within the Black Label Series are a closely guarded secret, but LG is keen to build on the phenomenal success of its first handset within the Black Label Series – called the LG Chocolate – in the designer-phone category. The new handset promises to be just as stunning as the Chocolate phone though totally different in styling and with an even better technical specification.

"With the Black Label Series, LG redefined the designer mobile phone category,” Jae Bae, Executive Vice President of Mobile Communications Company of LG Electronics at LG Electronics. “Black Label stands for so much more than just the look of a phone, though clearly that is important. Consumers want their phones to reflect their own personality and style, communicating a degree of individuality that sets them apart from the crowd, that’s what Black Label is all about.”

This announcement follows the expansion of the LG Chocolate phone range to include coloured handsets – Chocolate White and Chocolate Pink – and premium versions with improved specifications and luxurious styling called Chocolate Gold and Chocolate Platinum.

Chang Ma, Vice President of Marketing Supporting Team of Mobile Communications Company of LG Electronics adds: “Each handset within the Black Label Series will be utterly unique and will appeal to customers on an emotional level as well as being a great phone in terms of function and usability. As with Chocolate, we will conduct extensive market research to ensure success across international markets.”

More information on release dates and pricing will be available shortly.

About LG Black Label Series
LG Chocolate mobile phones are the first handset within the LG Black Label Series - a premium line of high-class products that represent the sensuality and style that modern consumers are demanding from their phones. LG Black Label products are so much more than just fashion or designer phones, in fact they are in a category all of their own. Amazing design combines with technical innovation to create products that are both iconic and emotionally appealing yet also affordable.



About LG Electronics, Inc.
LG Electronics, Inc., (KSE: 06657.KS) is the leader in consumer electronics and mobile communications. The company has more than 72,000 employees working in 77 subsidiaries and marketing units around the world. LG Electronics is the world’s largest producer of CDMA handsets, residential air conditioners, optical storage devices and home theater system. With total revenue of more than USD 35 billion (consolidated USD 45 billion), LG Electronics is comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media.

LG Electronics Mobile Communications Company is the world’s leading manufacturer of UMTS(WCDMA), CDMA and GSM handsets, which have been designed to improve the value of customer life. With a total range of wired and wireless solutions, the company is rapidly establishing a global presence and growing its international market share in 3G handsets. For more information please visit http://www.lge.com.